Guides and best practices on short links, analytics and marketing, from the freedom of your own server.
A subdomain makes links longer, not shorter. With a brand domain your links carry your real domain (mydomain.com/abc), even if that domain already has a website.
A link you do not measure is a missed opportunity. I explain which metrics really count and how to go from numbers to useful decisions.
Every click on a link leaves a data trail. I explain what a shortener collects, what GDPR implies and why keeping it on your server simplifies everything.
Shorteners are safe by design, but it helps to know where the risk is. I tell you how to protect yourself and how to build trust with yours.
When installing Linsei you choose between MySQL and SQLite. I explain how they differ and which fits you best, with no needless jargon.
There is no single "best" shortener: there is the one that fits you. I give you the criteria that matter so you get it right without overpaying.
Bitly is convenient, but it is not the only way. I review the alternatives and the one almost nobody considers: running your own shortener.
A shortener turns endless links into short, memorable, measurable ones. Here is what it is, how the redirect works and what it is really for.
Shortening a link is easier than it looks. I show you three free ways to do it and how to personalise it so it looks professional.
The name joins two pieces: link and sei, a Japanese term tied to system and control. Here is why we chose it and what it says about the platform.